About Us

Started in 1994, Matt Dinelli created his dream, Attitude Performance. He tried to specialize in building custom trucks, but due to the infancy stage of the company, he was willing to put his mind to anything performance related. The company was first known for Matt's work with foxbody mustangs, building respectable horsepower mustangs for many of the local mustang groups of the time. Over time, it started to switch to his passion, customizing trucks and Jeeps, which is currently our biggest market, with some restorations, motor swaps, and fabrication work as some of our smaller markets. Our 27 years of work has been shown in many SEMA builds, magazine covers, and celebrity builds, most recently our Black Rifle Coffee Company F-150 in Ford's booth that won an Outstanding Achievement in Design award. After realizing how much people enjoy the convenience of the online market, we have now decided to launch our online storefront featuring only the best products we sell! This platform is a great way to support our business if you are a fan of our work but do not have the ability to come to our brick and mortar location.